Privacy Policy

Romero’s Contractors Group LLC · dba Iconic Upscale Last Updated: July 14, 2026 Effective Date: July 14, 2026

This Privacy Policy describes how Romero’s Contractors Group LLC, doing business as Iconic Upscale (“Iconic Upscale,” “we,” “us,” or “our”), collects, uses, and protects the information you provide when you contact us, request a quote, or use our website at iconicupscale.com. By using our website or submitting your information, you agree to the practices described in this policy.

 

1. Information We Collect

 

A. Information You Provide Directly

When you contact us, request a quote, or submit any form on our website, we collect: full name, email address, phone number (mobile or landline), property address and project location, project details and service preferences, and any communications or messages you send us.

B. Information Collected Automatically

When you visit iconicupscale.com, we and our third-party partners may automatically collect: IP address and approximate geographic location, browser type and version, device type and operating system, pages visited and time spent on site, and interaction data (clicks, scrolls, form activity). This data is collected via cookies, tracking pixels, and similar technologies (see Section 6).

 

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and schedule free consultations
• Prepare and deliver project estimates
• Coordinate site visits, project timelines, and scheduling
• Communicate project status, updates, and invoicing
• Send appointment reminders by phone, email, or SMS
• Follow up after project completion for feedback and reviews
• Market our services to you based on your demonstrated interest
• Analyze website traffic and measure marketing effectiveness
• Improve our website and service delivery
• Comply with legal, regulatory, and tax obligations

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

 

3. SMS Text Messaging, Phone Communications & Call Recording (TCPA)

By submitting your phone number through any form on our website, or by providing it to us directly, you expressly consent to receive:

• Automated and manual SMS text messages regarding your inquiry, estimate, scheduling, project updates, and follow-up
• Phone calls related to your service request
• Occasional marketing messages about our services

This consent is not a condition of any purchase or service. You can request a quote without consenting to marketing messages.

How to Opt Out:

• Reply STOP to any text message to unsubscribe immediately

Standard message and data rates may apply. Message frequency varies based on your inquiry stage and project status. Our SMS communications are facilitated through Twilio, Inc. We comply with the Telephone Consumer Protection Act (TCPA), A2P 10DLC regulations, and applicable carrier messaging guidelines.

Call Recording

Phone calls with Iconic Upscale may be recorded for quality assurance, training, and project documentation purposes. You will be notified at the start of any recorded call. By continuing the call after notification, you consent to the recording.

 

4. Project Photography & Portfolio Use

As part of our standard business practice, Iconic Upscale may photograph or video completed projects at your property for quality documentation, portfolio display, and marketing purposes. Project photos may appear on:

• Our website — iconicupscale.com (portfolio pages, service pages, blog posts)
• Our Google Business Profile
• Social media platforms (Instagram, Facebook)
• Third-party contractor platforms (Houzz, Thumbtack, Angi)
• Online and print advertising and marketing materials

We do not include personal identifying information (name, address, phone number) in project photos shared publicly.

If you prefer that we not photograph your project, or would like us to remove existing project photos from our platforms, please contact us in writing at info@iconicupscale.com. We will honor all reasonable removal requests. Removal from third-party platforms may take additional time due to each platform’s own publishing processes.

 

5. How We Share Your Information

A. Third-Party Service Providers

We share information with vendors bound by confidentiality obligations, limited to what they need to perform their specific service:

• Twilio, Inc. — SMS and phone communication delivery (phone number, message content)
• Google LLC — Analytics (Google Analytics), advertising (Google Ads), and mapping services (anonymized usage data, ad conversion events)
• Meta Platforms, Inc. — Facebook/Instagram advertising and remarketing (hashed identifiers for audience matching, pixel events)
• Houzz Inc. — Contractor listing and lead generation (business contact info, project photos)
• Thumbtack, Inc. — Contractor listing and lead generation (business contact info, project photos)
• Website hosting and content management provider — Site hosting and form data

B. Legal Requirements

We may disclose your information when required by law, court order, subpoena, or governmental authority, or when we believe disclosure is necessary to protect the rights, property, or safety of Iconic Upscale, our customers, or others.

C. Business Transfers

In the event of a merger, acquisition, or sale of business assets, your personal information may transfer to the acquiring entity. You will be notified before your information becomes subject to a materially different privacy policy.

 

6. Cookies, Analytics & Advertising

Our website uses cookies and tracking technologies for the following purposes:

• Essential Cookies — Required for core site functions such as form submissions and session management. Cannot be disabled without breaking site functionality.
• Google Analytics — We use Google Analytics to understand how visitors interact with our website — pages visited, traffic sources, and time on site. Data is anonymized and aggregated.
• Meta Pixel (Facebook/Instagram) — We use the Meta Pixel to measure ad campaign performance and build remarketing audiences, allowing us to show our ads to people who have previously visited iconicupscale.com.
• Google Ads Conversion Tracking — We track form submissions and calls generated through Google Ads to measure advertising effectiveness.

You may opt out of personalized advertising through:

• Google Ad Settings: adssettings.google.com
• Facebook Ad Preferences (in your Facebook account settings)
• Digital Advertising Alliance opt-out: optout.aboutads.info

You may also disable cookies through your browser settings, though this may affect site functionality.

 

7. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes described in this policy
• Comply with tax and accounting obligations (Texas and federal IRS guidelines generally require business records to be retained for a minimum of 7 years)
• Support warranty obligations and post-project follow-up
• Resolve disputes and enforce our agreements

To request deletion of your personal information, contact us at info@iconicupscale.com. We will honor deletion requests except where retention is required by law or a contractual obligation.

 

8. Your Rights & Choices

You have the right to:

• Access — Request a copy of the personal information we hold about you
• Correction — Request that we correct inaccurate or incomplete information
• Deletion — Request deletion of your personal data, subject to legal retention requirements
• Opt-Out of SMS — Reply STOP to any text message
• Opt-Out of Marketing Email — Use the unsubscribe link in any email, or contact us directly
• Opt-Out of Personalized Ads — Use the advertising opt-out options listed in Section 6

To exercise any of these rights, contact us at info@iconicupscale.com or (346) 590-2122. We will respond within a reasonable time and at no charge.

 

9. Children’s Privacy

Our website and services are intended for homeowners and adults making home improvement decisions. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has submitted information to us, contact us immediately at info@iconicupscale.com and we will delete it promptly.

 

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. These include secure data transmission (HTTPS), limited access controls, and password-protected systems. However, no online system is completely secure. We cannot guarantee absolute security. In the event of a data breach that materially affects your rights, we will notify you as required by applicable law.

 

11. Third-Party Links

Our website may contain links to third-party websites and platforms including Google, Houzz, Thumbtack, Facebook, and Instagram. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before submitting personal information.

 

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page. For significant changes that materially affect your rights, we will notify you by email (if we have your address) or by posting a prominent notice on our website. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.

13. Contact Us

For questions, concerns, or to exercise any of your privacy rights:

Romero’s Contractors Group LLC · dba Iconic Upscale 10400 Westoffice Dr #116, Houston, TX 77042 info@iconicupscale.com (346) 590-2122 iconicupscale.com